Why did we change our logo?

Our previous logo had been great. Why you ask? It piqued interests of many customers and held their attention for its unique properties. It also helped to be one of our marketing tools. To those who don't know, it was an image paradox which was impossible to construct in our three dimensional world.

The previous logo has been essential for our success. But more than that, it helped our consultants to know that we are disrupting the market.

That said, the logo had run its course and surpassed its usefulness. Like any consulting process, things have to keep improving. Otherwise, the business can lose its advantage and may fail as well.

New logo

Welcome to our new logo. We hope this new logo has its wonderful moments

Why keep changing?

Any business that has its values in innovation should look forward to change. Change helps the organization to move forward and stay ahead of its competition. Also, the market may change drastically and the organization might left fending using its old techniques and old products. An interesting study would be how the scale of technology has made multitude of companies obsolute. A fair and well quoted example would be Kodak.

Another interesting study would be to look at how starbucks has changed its logo and branding as time changes.

Fly with technology

We hope to inspire our customers using our logo. We hope to change the business landscape for our customers using technology. If not literally, we would like our customers to fly in their industries. And that's exactly what our logo means.